With over 30 years of property experience, Paul Samuda has seen it all and helped countless landlords navigate it successfully.

 

He bought his first property at 18, building diverse portfolios across the UK, following onto Stoke-on-Trent & Crewe, before HMOs captured his imagination. Managing became the natural progression.

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For more than a decade, Paul has run Essential Management while advising investors at every stage. His design thinking and strategic guidance have motivated many clients to build multi-million-pound portfolios across the country. But growth means nothing without protection. Paul's deep understanding of regulation keeps landlords compliant, protected, and ahead of legislative changes.

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What drives Paul is combining creativity with responsibility: designing high-performing HMOs and serviced accommodation while ensuring every asset meets the highest standards.

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Today, he's building a tech-enabled property management company that helps landlords make better decisions, navigate complex regulations, achieve stronger returns, and scale with confidence.

Amanda purchased her first property in London in 2010 and became a financially independent business owner before the age of 30.

 

With over 15 years in the UK property industry, property has been at the heart of everything Amanda does. In recent years, her focus has been on professional property management and investing in large-scale HMO developments, helping landlords and investors maximise both returns and long-term stability.

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Originally established in Staffordshire and Cheshire, Amanda has since expanded operations into Birmingham and the wider West Midlands, alongside continued investments in London and the South East. This geographical breadth provides the depth of experience her landlords and investors rely on to navigate an ever-changing property landscape.

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Amanda has spent more than a decade educating aspiring property investors. From small, intimate strategy sessions to speaking to large audiences, she is passionate about sharing practical, real-world knowledge and does so regularly via The Essential Property Podcast which you co-hosts with Paul. 

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Today, she leads the team at Essential Management, delivering high-quality service to tenants and guests while providing trusted, professional management for landlords and investors.