Pricing has become an operational discipline, not a once-a-year administrative task. For landlords, property managers and serviced-accommodation operators in England, the question is no longer simply, “What can this property achieve?” It is, “Which pricing rules apply, what evidence supports the figure, and can we prove that the process was handled properly?” Since 1 May 2026, the Renters’ Rights Act 2025 has reshaped the private rented sector (PRS). Most private assured shor

The Short Answer: There is no automatic percentage—but there is a process Landlords often ask whether a 3%, 5% or 10% rent increase is permitted. For most private rented homes in England, the answer is not a simple percentage. Since 1 May 2026, the Renters' Rights Act framework has required private landlords to use a clearer, more consistent route: for an assured periodic tenancy, rent can ordinarily be increased once in each year, not during the tenancy's first year, and onl