You think tenant retention is about price. So you keep rent competitive. You offer discounts. You negotiate. You do everything you can to keep rents low. But your tenants still leave. Meanwhile, your competitor down the street—who charges more—keeps tenants for years. What's the difference? It's not price. It's process. Our data indicates that tenants renew where communication is seamless, processes are transparent, and expectations are clearly documented from day one. They l