How One Investor Is Housing 50 Vulnerable Families—And Why It’s a Smarter Strategy Than You Think In a property market obsessed with yields and capital growth, it’s easy to forget that behind every door is a person who needs a home. For most, property investment is a transactional game of numbers. For Jessica Leader, co-founder of the Shoray Group , it’s a mission. Her goal isn’t just to build a portfolio; it’s to provide high-quality, secure, and supportive homes for 50 vul

Why Smart Investors Are Looking Beyond Traditional Buy-to-Let The property investment landscape in 2025 presents a paradox. Traditional buy-to-let returns are tightening. Regulatory pressures are mounting. Yet, in the North West— particularly in Stoke-on-Trent and Crewe—a sophisticated investment sector continues to deliver consistent, predictable cash flow with minimal management overhead. This is supported housing investment. And it's not just about returns; it's about buil